Earlier this month, Caladeo made its way to Berlin to attend ITB Berlin 2026, one of the most important gatherings in the global travel industry. And it was quite an experience.
The scale of ITB is hard to put into words
The numbers speak for themselves: 5,600+ exhibitors, nearly 100,000 travel professionals, and representatives from 160+ countries, all under the same roof. Walking through those halls for the first time, the sheer scale of the event is immediately humbling.
But beyond the numbers, what made ITB special was something much simpler: the conversations.
Why we came to Berlin
Caladeo is a next-generation software built for independent travel agencies, tour operators and DMCs. Our mission is to modernize how tourism businesses create, structure, manage and scale their activity, replacing spreadsheets and fragmented tools with a single, seamless platform.
ITB Berlin is where the global travel industry meets, and for us it was the perfect place to connect with forward-thinking professionals, challenge ideas, and show what smarter travel tech can look like.
The feedback that made it all worthwhile
Over two days, we spoke with dozens of travel agencies from all over the world about what we are building. And the response was incredibly energizing.
When people you have never met immediately recognize the problems you are trying to solve, and show genuine interest in your product, it is a powerful moment. It is a reminder that the long hours spent building something new can lead somewhere meaningful, not only for the team behind it, but for the people it is designed to serve.
A personal note
On a more personal level, ITB reinforced something important: leaving the corporate world to build a company from scratch is uncertain, sometimes messy, but also one of the most exciting journeys you can take. Moments like these remind you why you started.
A big thank you to everyone we met in Berlin for the conversations, the curiosity, and the encouragement.
This is only the beginning for Caladeo. But experiences like ITB Berlin make the road ahead feel even more exciting.
Onwards.
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